7 Sustainable Underwear Brands You Need to Know About

Sustainable underwear by Toronto brand Fortnight.

Want to know about a weird family tradition? Every summer, I go to Maine with my family. Nothing too strange, for now.

Amongst our must-do activities, we find the legendary Kittery outlets. And that’s when it gets weird. Every time, we stop at Calvin Klein’s where my mom buys us, me and my sisters, a bunch of panties.

I know, we’re all 30 years old +. I know, we could buy them ourselves. But eh, what can a daughter do! My mom loves being generous like that every now and then. 

The thing is that we didn’t get to go last summer (you know, COVID). And the summer before that, for unknown reasons—probably ethical, and to affirm my adulthood at (finally) 28 years old, haha—I turned down her gift. 

And now, two years later, my undies drawer is dangerously starting to look like the apartment of a bunch of 22-year-old dudes. IT’S SEEN BETTER DAYS.

Anyone else in the same situation? That’s what I thought. So I did a little research of my own and found those 7 gorgeous sustainable underwear brands. Now, I just have to call my mom and see if she’ll buy me a couple. Kidding. 

Sustainable underwear made from Tencel fabric by Danish brand Organic Basics.


Recycled and organic fibres, timeless aesthetic, low-energy impact website, amounts of water and CO2 saved under each product. This Danish company is pretty hard to beat when it comes to environmental accountability and honestly, sustainable underwear brands in general. Not only that, everything is produced ethically all across Europe, whether it’s in Portugal, Austria, or Turkey. I’m personally obsessed with all of their Tencel pieces (so soft!).

Here’s a little secret: you can use “JOELOBC” to get a 10% discount on your order. *Affiliate link


Adjustable sustainable underwear by Montreal brand Love & Beyond.


We’re used to adjusting our bra straps, but what if we could adjust everything else, too? That’s the idea behind the new designs of Montreal brand Love & Beyond. Available in three sizes—which cover from 32A to 42D—, the bralette and panty hug the body perfectly without having to choose between a zillion sizes. And *apparently*, there might be new colours on the way. Shhh.


Hand-dyed sustainable underwear by Montreal brand Em & May in collaboration with Genia Evelina


To avoid overstock and waste, this Montreal brand is built on a made-to-order model and offers an inclusive range of sizes, from xsmall to 4XL. Recently, the founder, Emilie Pittman, collaborated with designer Genia Evelina to create a capsule collection entirely hand-dyed with natural pigments. What to expect? An uplifting peach and a soft lilac acting as a perfect nod to soon-to-be springtime.


Bamboo rayon sustainable underwear by Toronto brand Mary Young.


The greatest strength of this Toronto-based brand is mastering the delicate balance between comfort and sensuality, with soft fabrics and see-through cut-outs. Mary’s designs, made in Montreal, are mostly cut from OEKO-TEX certified bamboo rayon. Also, every year, she picks a cause dedicated to women and donates $1 of every sale to the chosen organization.


Sustainable underwear made from Peruvian organic cotton by Quebec brand Laumara.


Did you know that Peru was a big organic cotton producer? That’s what Laurence Brongo Dupont learned when she traveled to this South American country with her boyfriend to meet her in-laws. Which is also when she had the idea for Laumara: beautifully simple underwear, not only cut from organic Peruvian cotton, but also produced by locals over there. Fun fact: every piece is dye-free, meaning that the earthy tones you see vary depending on the type of cotton used (native or Pima). 


Ethical lingerie by Toronto brand Fortnight.


This brand’s philosophy is all about helping women feel beautiful without compromising their comfort, which goes perfectly with what I would call their “laidback lingerie” aesthetic. Hailing from Toronto, the company produces everything in house with premium fabrics, such as Italian jersey, French lace, and organic cotton. It’s like everyday luxury.


Organic cotton sustainable underwear from Spanish brand Nude.


What caught my eye first with this Spanish brand is the beautiful colour palette reminding me of nature: earthy browns, a midnight blue, a pearly white, a subdued lilac. The brand uses organic cotton exclusively, which is GOTS, BCI, and OEKO-TEX 100 certified. When it comes to their ethical production process, the magic happens in Valencia, between the mountains and the Mediterranean sea. Dreamy. 


Do you know about any other sustainable underwear brands? I’d love to know!


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